Our Story

I’m Noah, the founder of Big Decaf Energy.

Before BDE existed, I was just like a lot of professionals trying to prove themselves as I entered the corporate world. I bought into the grind completely—long days, late nights, constant pressure to be “on.”

Somewhere along the way, coffee stopped being something I enjoyed and became something I depended on.

One cup turned into two.
Two turned into three.
Some days it was four—or five—just to keep pace.

I told myself it was normal. Everyone around me was doing the same thing. But the more caffeine I consumed, the worse I felt. My sleep suffered. My focus became inconsistent. Energy spikes were followed by crashes. And I was stuck in a cycle of stimulation and recovery that never quite worked.

Eventually, my body forced a reset.

After a serious injury and a long recovery process, I had to rethink how I treated my health. Sleep became non-negotiable. Recovery mattered. And caffeine—something I had never questioned—suddenly did.

But here’s the thing: I didn’t want to give up coffee.

I love the flavor. I love the ritual. I especially loved my afternoon cold brew. I just didn’t want it to ruin my sleep or dictate my energy for the rest of the day.

So I went looking for a coffee that fit the way I actually wanted to live—something I could drink in the afternoon that satisfied my coffee craving, fueled the rest of my day, and didn’t come with a crash.

It didn’t exist.

Everything on the market forced a tradeoff. High caffeine or no flavor. Energy or sleep. And when I turned to decaf, it felt like an afterthought—flat, lifeless, and branded like a surrender.

That never sat right with me.

So I created Big Decaf Energy.

BDE is coffee without the compromise. Cold-brewed decaf made with just coffee and water—bold, rich, and unapologetically smooth.

BDE is for early mornings, late afternoons, second cups, rest days, creative flow, and intentional living. It’s for athletes, founders, and professionals who understand that real energy isn’t about constant stimulation—it’s about sustainability.

No crash. No compromise.

Just Big Decaf Energy.